Comments for Brands x people

Comment on Hey brand! Your consumer IS now the group. by The magic link: branded interactions | Brands x people

The magic link: branded interactions | Brands x people — Thu, 24 May 2012 22:12:04 +0000

[...] As you know, the entire context is evolving, I was recently referring to the need for brands to start talking with groups and not individuals. Social networks have raised people’s awareness that they are not alone, they are [...]

Comment on Case Study: the Burberry brand by Ryan Riegner

Ryan Riegner — Tue, 06 Mar 2012 03:25:17 +0000

Burberry is definitely ahead of the luxury curve in turns of curbing the ROI that the online edge has to offer. I’ve been waiting for these kinds of late adopters to get on board and to begin to push the envelope on the creation new, seemingly exclusive niche markets. This will open the floodgates for a collection of new web/social-based luxury apps to fight tooth and nail for the their share. Very exciting times. Thanks for the wonderful overview!

Comment on Orangina fools fans with fake fans profiles on Facebook by Isabelle Quevilly

Isabelle Quevilly — Thu, 16 Feb 2012 09:53:49 +0000

Ah ah ah!! No Céline I am a real consumer chocked by your practices please do sue me! I can’t wait to hear how fake profiles are acceptable.

You really don’t understand how social media work in 2012.

Comment on Orangina fools fans with fake fans profiles on Facebook by Celine

Celine — Thu, 16 Feb 2012 09:45:56 +0000

This entire article is paid for by orangina’s prinicipal rival drink.Shame on this blog and we are going to sue.Long live orangina!!

Comment on Orangina fools fans with fake fans profiles on Facebook by Isabelle Quevilly

Isabelle Quevilly — Wed, 15 Feb 2012 23:23:20 +0000

I’m glad you found it useful, it’s important that the anglophone community has access to that information, thanks for sharing it

Comment on Orangina fools fans with fake fans profiles on Facebook by reynaldmaillot

reynaldmaillot — Wed, 15 Feb 2012 22:02:28 +0000

Thanks for the translation. I read that article too, but thanks to you, I now can share it with my social media class here in the U.S.;)

Comment on About Me by FloBlondy (@FloBlondy)

FloBlondy (@FloBlondy) — Sat, 10 Dec 2011 12:38:41 +0000

I am a final year student in Communication Sciences at Ghent University in Belgium and am writing my thesis on the subject of democratisation of luxury fashion brands. I am particularly interested in learning how they have adapted their communication strategies to meet a new customer target.
Luxury brands, more specifically high fashion luxury brands, have emerged into online branding, though preserving the offline branding techniques. Innovative brands such as Burberry are a subject of study because they integrate luxury and social media, such as Twitter, Instagram, Facebook.. and in that way create a new experience of luxury,
which is why I chose Burberry as a case study for my thesis work.

In order to give me a little more insights, I would like to forward you some questions regarding the digitalisation of Luxury fashion brands and more specifically Burberry.

Thank you for your help and hope hearing from you soon.

Comment on Conférence Infopresse : “Elle connecte… et vous ?” by Kiona

Kiona — Sun, 05 Jun 2011 04:28:27 +0000

Youre the one with the brains here. Im wantchig for your posts.

Comment on Gaming through (real-life) data crunching by With no context…content is dead! | Digital Planner's Blog

With no context…content is dead! | Digital Planner's Blog — Fri, 18 Mar 2011 13:45:46 +0000

[...] Create a content that’s relevant to every user – through the use of personal data or individual behaviours data (like cookie-based ad serving) read previous post [...]

Comment on What’s an insight again? by Richard Seger Johansson

Richard Seger Johansson — Thu, 20 Jan 2011 23:05:32 +0000

In marketing and advertising I think it’s an important and correct statement that an insight really isn’t an insight if you can’t see some clear, (usually financial) benefits emanating from it.

However do I found it more interesting to talk about how we can discover insights!
I.e. How to work for discovering cultural, sociological, anthropological contexts etc. Behaviour that is relevant for our clients businesses and taking this understanding of consumers to the next level. From an observation to a real insight!

What kind of research and so on have you find be the best and most effective way to reach into deep mind of people and theirs perception of a brand/product/ad? What was the insight you found? Some examples would be very appreciated. I guess that insights don’t just comes out of focus groups, right?

/RSJ